Day Media - Sponsored Parking System - Parking Meter Advertising

*Interested starting your own sponsored parking business? Let us know! We can help save you months of time and effort, and a lot of money!

What is sponsored parking?

Every great idea begins with identifying an unmet need and meeting it. With our exciting new strategy, we hope to be able to meet a few. Businesses need advertising space, cities need parking meters for revenue and traffic flow control, and people, in general, don't like advertisements and don't like paying for parking. We have found a way to connect all these groups in a mutually beneficial way using the parking meter advertising system.

To sum up the Day Media Method, business owners can pay to sponsor a parking spot by placing their advertisement on the parking meter in front of it. A portion of this revenue is given to the city to compensate them for the use of that parking spot. The public now has a free parking spot for the maximum time limit already established by the parking meter in that position (typically 2 hours).

The Psychology

   People do not like to pay for parking. Since very few people carry change, and in the rush of daily errands, parking meters are seen as a nuisance. Most of the time, it's not the expense, it's the hassle. You're being inconvenienced and you're also paying for it.

   As a simple rule, people do not like to be bombarded with advertisements. They are seen on TV, driving down the street, riding the bus, and even sometimes when you're just throwing out your garbage. This negativity could be combated if only people were given some immediate benefit for seeing the ad.

   Now let's introduce the first problem to the second problem. Under any normal circumstances, two wrongs don't make a right, but this is an extreme exception! Imagine that you, the driver, have just parked your car in front of a parking meter. You get out and are digging through your pockets trying to find some change, when you notice a sign covering the parking meter. You discover you don't have to pay to park there and it's all thanks to "Joe's Hammer Store"!

Laser Precision Targeting

How many businesses in your town or city have parking meters in front of them? Could you find a business that compliments your products or services? In the example of "Joe's Hammer Store" above, the picture changes once again when you think about that sign being right in front of "Al's Nail Store".

Pending First City Approval

If someone is planning to go into a store to buy nails, they almost definitely need a hammer. Not only is Joe getting his ad shown to the exact people he wants to have as customers, but he is also helping Al provide a complete solution for his customers, not to mention helping the customers themselves streamline their shopping experience.

Worst case scenario, you can't find a complimentary or even competitive business and can't use this system to accurately target customers. Well there is still another opportunity! Pinpoint the high traffic areas in your city where parking meters are located. Maybe this is by a bank, city hall, or a bus stop. Put an ad in that location and instead of laser targeting, you get high traffic advertising that still beats other forms of advertising because of the immediate benefits of this system to those parking in your spot. Thanks to the multi-sided ad holder, your ad won't only be seen by drivers, but by pedestrians as well.